Shopping is about more than just buying. It’s about choosing.

Searching for “leather jacket” on Google returns millions of results. Any two of these jackets differ wildly in price, delivery, quality, origin, sustainability, shipping time, return policy, and countless other data points.

So on any given shopping mission (”I want a leather jacket”), you open 8 tabs. Bookmark 5 links. Screenshot 3. Try to remember which one looked just right. Maybe you even send a few to friends for opinions. Then time passes. Work picks up. Tabs close. Your screenshots get buried. “New tab” becomes “old tab”. And before you know it, you forgot you were even shopping in the first place.

Buying something, anything, means juggling. Mostly juggling products as well as your own priorities.

When you pick it up again, your options are just gone. The time you spent finding them in the first place gets bloated with the time you spend now going through notes and WhatsApp history.

These past few years, tech has focused on removing friction from the act of buying, which you can mostly do with one click now. This, coupled with the plethora of products available, makes it very easy to buy whatever is easier, faster, more appealing, or recently seen.

There’s been little to no focus on creating space for our purchase decision process to take its own time and to morph into truly successful, thoughtful purchases in the end.

Intentional Shopping > Impulse Noise

Shopping has never been about “buy what you want now.” It always comes with a host of questions we ask ourselves: Will this last? Does it match my values? When do I actually need it? Do I need it at all?

Maybe you care about sustainability. Maybe quality matters more than price. Maybe you’re OK waiting an extra week for shipping if it means a better product. Maybe you’re trying to avoid spending unnecessary money until you really need it.

Avenida gives you the time and space to respect those answers. It lets you dictate the terms of your shopping: deliberate, thoughtful, aligned to your values, and not a reflex to “buy now because it’s easy.”

Shopping is social

Most of the time, you’re not deciding alone. The opinions of people around you influence your choice. Gifts for friends, home purchases with your partner, and team buys at work. Collaboration becomes a chore when every item lives in a different place: screenshots here, links there, tabs somewhere else.

Instead, imagine: you build a wishlist, click “share,” and send a private link to your friend or colleague. They open it. No login needed. They comment. They vote. You narrow down the best fit.

That’s curation + collaboration. Clean, human, connected.

Why We Built Avenida

That’s exactly why we built Avenida.

Because I was tired of time lost chasing products I once considered buying, going from forgotten screenshots to half-filled carts, or restarting searches all over again.

With Avenida, you can:

• Save items from ANY marketplace — new or second-hand
• Create wishlists around your purchase quests
• Compare prices and shipping times at a glance
• Share with friends or family and collaborate — fast and frictionless

In a world of unlimited products, the real future isn’t about buying more — it’s about choosing better.