# Avenida

> Avenida is a free wishlist and product comparison platform for intentional shopping. Save products from any online store, organize wishlists, compare prices and delivery side by side, and share lists with friends and family to make better buying decisions together. Available as a web app and Chrome browser extension.

Avenida is built for the part of shopping that happens before the purchase — the messy, interrupted, multi-day stretch where people are comparing options, saving possibilities, and trying not to lose the thread of their own reasoning. Instead of letting purchase decisions live inside fragile browser tabs, Avenida keeps products, notes, and comparisons together in one place.

## What Avenida does

Avenida helps shoppers organize purchase decisions across multiple stores and over time:

- **Save products from any store**: Paste any product URL and Avenida's AI automatically extracts product name, price, images, availability, and other details. Works with major retailers, global marketplaces, and second-hand platforms.
- **Organize wishlists**: Create unlimited wishlists to group products by category, occasion, project, or any purpose. Wishlists support names, descriptions, and privacy settings.
- **Compare options side by side**: See price, shipping, availability, and product details together so tradeoffs are clear without switching between tabs.
- **Track prices and stock**: Products added via URL are automatically updated when prices, availability, or delivery windows change on the original retailer.
- **Share and collaborate**: Share wishlists with friends, family, or colleagues. Public wishlists are read-only and accessible via link without an account. Shared wishlists support comments and voting.
- **Browser extension**: Save products with one click while browsing any online store, without leaving the page.
- **Add products manually**: For items from physical stores or sites that can't be scraped, users can enter product details manually.

## Who Avenida is for

Avenida is designed for anyone making a purchase decision that takes more than one browsing session:

- People comparing products across multiple websites before buying
- Shoppers researching high-consideration purchases (mattresses, appliances, furniture, electronics)
- Couples or families making shared purchase decisions (home renovation, group gifts, household items)
- Teams coordinating office or workplace purchases
- Anyone who wants to stop losing product links, screenshots, and shopping research across tabs, carts, and messages

## Key differentiators

- **Store-agnostic**: Works with any online store, not limited to specific retailers or marketplaces
- **AI-powered extraction**: Automatically captures product details from any URL, including small or niche stores
- **Decision-focused, not checkout-focused**: Built to support the comparison and decision phase, not to speed up checkout
- **No ads, no sponsored listings**: Avenida does not favor brands, retailers, or products. Information is surfaced neutrally.
- **Free to use**: Core features are available at no cost
- **Privacy by default**: All wishlists are private unless explicitly shared. No data selling. Minimal data collection.

## How it works

1. Create a free account with email, Google, or GitHub
2. Create a wishlist (e.g., "Home Office Setup", "Birthday Ideas", "Kitchen Renovation")
3. Add products by pasting URLs — Avenida extracts details automatically
4. Compare options within your wishlist — price, delivery, specs visible together
5. Share with others for input — they can view, comment, and vote
6. Track prices over time — get updates on changes
7. Buy when ready — your research stays intact until the right moment

## Values (AVENIDA framework)

- **Accessible**: Zero-barrier experience. Free to start, easy to use, easy to share.
- **Versatile**: Works across web, app, and extension. Desktop or mobile. Urgent purchases or long-term planning.
- **Ethical**: Encourages restraint and sustainable buying. Helps users organize and compare, not consume more.
- **Neutral**: No sponsored listings, no brand favoritism. Transparent information for real choice.
- **Intentional**: Built against impulse buying. Slows down decision-making with facts, organization, and comparison.
- **Dependable**: Saved products and decisions persist reliably. No lost research, no vanished carts.
- **Assistive**: AI reduces effort and increases clarity without replacing human judgment.

## Frequently asked questions

### What is Avenida?
Avenida is a free platform to save, organize, and revisit products you're considering from any marketplace. Instead of losing links in tabs, screenshots, carts, or messages, Avenida gives purchase decisions a permanent home.

### Is Avenida free?
Yes. Avenida is free to use.

### Does Avenida show ads?
No. Avenida does not show ads.

### Are my wishlists private?
Yes. All wishlists are private by default. Nothing is visible to anyone else unless you choose to share it.

### Can I save products from any store?
In most cases, yes. Avenida works with products from major retailers, global marketplaces, and second-hand platforms. If a link fails, products can be added manually.

### How does product extraction work?
When you paste a product URL, Avenida's AI reads the page and extracts details — name, images, price, availability, and more. This works for almost any marketplace, including vintage, pre-loved, or smaller local stores.

### Do product prices update automatically?
Yes, for products added via URL or browser extension. Avenida monitors for price, availability, and delivery changes.

### Can I share wishlists with others?
Yes. Public wishlists can be viewed by anyone with the link, no account required. They are read-only and do not expose personal information.

### How can I delete my account and data?
Contact the team at info@avenida.so. Deletion is permanent and removes all lists and saved products.

## Blog content

Avenida publishes articles on intentional shopping, product comparison, and smarter buying decisions at https://www.avenida.so/blog.

### How to avoid buyer's remorse when shopping online
A 4-step framework for making calmer purchase decisions: (1) decide if the purchase is urgent or deferrable, (2) define three non-negotiable criteria, (3) compare total cost instead of just price, and (4) choose the option with the lowest future regret. The article explains why buyer's remorse comes from unclear decisions rather than wrong products, and why long decisions need memory outside our heads.

### How to compare products across multiple websites
A guide to organizing shopping research across stores without losing track of links, prices, delivery details, or the reasoning behind a shortlist. Covers why price alone doesn't tell the whole story, what we are really comparing when we shop (timing, returns, values, availability), and why the real friction is losing the "why" behind the shortlist.

### Why I need Avenida — Part 3: Avenida on the workplace
Story of Maya coordinating an office equipment refresh using shared wishlists — collecting input from operations and finance, comparing options together, and moving from shortlist to purchase with less friction.

### Why I need Avenida — Part 2: Renovating Home
Story of Sara renovating a historical home using wishlists to balance emotion, design, budget, and delivery timelines across multiple marketplaces.

### Why I need Avenida — Part 1: The Suitcase
Story of a broken suitcase during Black Friday week, deferred purchases, and why shopping research deserves a permanent place to live between the moment you research and the moment you buy.

### Shopping is about more than just buying. It's about choosing.
Avenida's founding philosophy — why intentional shopping matters, how wishlists help people choose better instead of faster, and why saving products from any store, comparing at a glance, and sharing lists for input leads to better buying decisions.

## Links

- Website: https://www.avenida.so
- Web App: https://app.avenida.so
- Blog: https://www.avenida.so/blog
- Getting Started: https://www.avenida.so/getting-started
- Chrome Extension: https://chromewebstore.google.com/detail/kngcenpnfhioihjcfpcjliofmlpknoac
- GitHub: https://github.com/avenidaeng
- LinkedIn: https://www.linkedin.com/company/avenida-shop-smarter/about/
- Contact: info@avenida.so